The commercial that started it all!
The project that brought Legendary Women, Inc. together. Co-founders Liz De Razzo and Margaret Bates joined forces after Ms. De Razzo's idea for a billboard in Los Angeles that grew to a commercial of epic proportions. The commercial highlighting both Chloe Sullivan as a role model for young career-minded women and Allison Mack's dedication to her role of almost a decade eventually led to the idea that an organization could grow to do highlight other women---real and fictional---who are prominent in the media and serve as examples of what strong women can achieve. The commercial aired on May 14, 2010 in Los Angeles and then, again, on May 20, 2010 in New York and Los Angeles both. Variety called it..."as amazing as a small-town girl from Kansas becoming pals with a boy from Krypton."